• Useful paper: advertise your event somewhere on the flyer, but make the rest of it reusable (for your purposes, maybe a recycling guide that can be hanged and the fridge).
• Consider having a small giveaway at the event for those that bring the flyer with them - that way, you can increase turnout and make sure that at least some of your flyers are properly recycled.
• In my experience, door to door canvassing only is effective if you leave the person with something — like a flyer. 99% of the time, they will forget everything you discussed the second they leave your presence, unless they walk away with something tangible to remind them
• I did community organizing work for years, and certainly learned some lessons. Having a conversation while handing out a flyer is good. Getting a “Yes, I’ll be there commitment,” is better. Following that up with a reminder phone call? Now, that’s a turn-out strategy. The actual metrics we used in field organizing were that 1 person might show up for every 1,000 flyers put on doors.
• Using phone banks, door-door, and using as little print as possible not only helps with the budget and footprint costs, but it also reinforces your commitment with new or potential supporters (even saying it to folks in the ask). I would only leave packs with people who seem truly committed, small or quarter pages with others (using soy-based ink and post-conumer paper).
• Don’t forget the small e-mail lists. In my [small] town there are: education lists (we have one that supports public education; the list run by the schools may or may not share), mommy listserv, school sports lists, political committee lists, retailer lists, club lists
• Ink stamps: get people to take a stamp, and they’ll be looking at it all day until it washes off — no trace.

You can see the ad running on Green Brooklyn and Generation Sustain.

We also did this smashing graphic for the nation’s first green storage facility, Hall Street Storage in Brooklyn, NY:

Any guesses? A virus? Nope. This is a small sample of a website heatmap. It is a feature in the free web stats software phpMyVisites. It shows you graphically exactly where people have clicked on your website.

Green-Collar Consultant. The effort to stop global warming has become the cause of the decade. This wave of environmentalism is creating a panoply of research, corporate, government regulatory, and consulting jobs. The last may be particularly interesting. Some specializations: industrial carbon footprint reduction, green new construction and retrofits, municipality strategic planning for sustainability, wetlands delineation and restoration, ecotourism, and “smart growth” land use planning. Of course, if the scientific consensus breaks down or politicians and voters lose interest, jobs may become scarcer.

There are communications aspects to each of these new and growing green industries, and that is why we are here.

GreenDev: 50 Environmentally Friendly Apps, Hosts and Resources

Green computing rocks.

VP Caleb Dean will be representing at NESEA’s Building Energy conference March 10-13th at the Seaport World Trade Center in Boston so keep an eye out for him.

AequusGC commends NESEA’s work to support the use of renewable energy in the building industry and looks forward a long relationship with the organization.

More info on NESEA can be found at: www.nesea.org

We are very happy to have her on board!

Caleb has recently spent time in Thailand and studied in Copenhagen, Denmark; experiences that have become a catalyst for multiple ventures within the realm of green business and organization.

Read more about Caleb on the staff page, or check out the website for an organization he founded — to promote communication in the green movement — called Generation Sustain.

Welcome Caleb!

Microbios is based in Houston, TX and has a diverse — and highly capable — staff of Ph.D. scientists in their R&D Lab in Ithaca, NY.

More excitement is sure to come as we develop and launch an organic and healthy product.

What kind of product? Well, you’ll have to find out…

In addition to consulting about green aspects of the event, AequusGC is conducting outreach promotions for the event, helping to add to the green buzz of the fest!

Details of the event:

GOWANUS HARVEST FESTIVAL
Sunday, October 14th, 2007
3pm-9pm

The Yard
388-400 Carroll St Between Bond & Nevins
Brooklyn, NY
www.theyard.ws
Admission $5

It can be hard to tell its fall when you live in New York. So we’ve teamed up with our favorite organic chef extraordinaire, Kelly Geary of Sweet Deliverance, to bring you a celebration of fall on the Gowanus Canal. Come join us for the first Gowanus Harvest Festival on October 14th, a fall-themed extravaganza to take place on our favorite Brooklyn waterfront. The Yard, perched on the banks of the “gurgling” Gowanus, will host a slew of Autumnal activities. With a locally grown organic farmstand, pony-rides, pumpkin carving contests, local vendors, live music and DJs, and local brews late into the night, the event will pay a lovely homage to fall in Brooklyn.

Composting Demonstration by the LES Ecology Center.

Featuring:
Hot Time Harv’s Rollercoaster of Kicks
Two Man Gentleman Band
Casa de Chihuahua
DJs

Vendors:
Red Jacket Orchards
Treats Truck
McClur’s Pickles
Saxelby Cheesmongers
and more!

Sponsored by Green Brooklyn and AequusGC

www.meanredproductions.com
www.theyard.ws
www.sweetdeliverancenyc.com
www.greenbrooklyn.com
www.aequusgc.com